Hair Direct Uses Online Video to Revolutionize the Hair Care Industry Once Again

Released on: April 7, 2008, 2:55 am

Press Release Author: Brandon Andrews

Industry: Healthcare

Press Release Summary: To speed up the process of video production, the company is
adding at least one new staff to specialize in video editing and production, and
potentially this number could increase to 3 new positions in the video department.


Press Release Body: Bainbridge, PA ( ExpressPressRelease ) April, 2008 - Hair
Direct, Inc. is changing the way people look at hair replacement systems by
utilizing the power of online video to educate and inspire current and potential
clients. They have built and launched a new online video gallery on their website,
www.hairdirect.com. This video gallery
features client testimonials, how-to videos, and also detailed product videos. In
the past 3 months they have published 8 new videos.

"The hair replacement industry is ripe for education and instructional content
targeted to the end user, our new collection of videos will open up the eyes of many
hair loss sufferers who have been stuck in the dark far too long," says Bill
Biesecker, Co-Founder of Hair Direct.

The video content is free for everyone on the website, but DVD versions are also
sold on some of the content to make it more convenient to their clients. The videos
can also be found online at YouTube. Another unique aspect of this video program is
that Hair Direct is enabling their clients to submit user created videos which are
published on the website. So far they have 4 live videos that were 100%
client-created.

To speed up the process of video production, the company is adding at least one new
staff to specialize in video editing and production, and potentially this number
could increase to 3 new positions in the video department.

"We've understood the power of video online for quite awhile now, especially within
the hair replacement industry and have dedicated a significant portion of our
resources over the next 2-3 years to producing high-quality, rich media content.
This includes not only video but also podcasts, Flash applications and community
initiatives," added Biesecker.

"Video is the next big thing online for delivering content to your audience and
we're excited to introduce a new medium for communicating and educating men and
women who suffer from hair loss," says Brandon Andrews, Director of Marketing

About Hair Direct

Hair Direct provides affordable, mail order
hair replacement systems to men and women worldwide. The company is headquartered in
Bainbridge, Pennsylvania and operates a manufacturing facility in China. Hair
Direct stands by every new custom hair system with a 30-day, unconditional
money-back guarantee.

For more information about Hair Direct or to request an interview with Hair Direct
management, contact Brandon Andrews at (717) 426-4333 ext. 209. Visit the company's
website at www.hairdirect.com.

###

Web Site: http://www.hairdirect.com

Contact Details: Hair Direct
221 North Front St.
Bainbridge, PA 17502
USA

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